top of page



Silver Sardine, Back In Stock Now!
Ever since the Battlestar 115 Jerkbait hit shelves in 2020, the "Silver Sardine" has been a favorite color for many. This bait quickly...
Vincent Alexander
Aug 12, 2023


FlipFlop N'Socks Perch Baits Now At CASurfFishing.com
Toui Keonoi has always had a reputation as a surf perch slayer, so it was no surprise when he won the 2022 Surf Perch Roundup in Santa...
Vincent Alexander
Aug 3, 2023


MimiFISHFISH Glow Pink Stardine, Battlestar 115
It's all the rage in the surf this year. Everyone is catching fish on the Glow Pink Stardine aka "MimiFishFish". So what is this lure?...
Vincent Alexander
Jul 24, 2023


6 Mistakes New Surf Anglers Make
Had SO MUCH FUN helping Edward Hook2Cook make this great episode! https://youtu.be/Q27EdBifOmQ "6 Mistakes New Surf Anglers Make" Go...
Vincent Alexander
Jul 14, 2023


CSF UPDATES, July 2023
It’s now July 2023, and as predicted, this is proving to be one of the hottest years for surf fishing in California! After the heavy...
Vincent Alexander
Jul 2, 2023


Jason Hill's 4-Foot White Sea Bass!
This one is especially exciting for me to report. Jason Hill is one of my best friends. He was one of the first guys I ever started surf...
Vincent Alexander
Jun 12, 2023


Perch Pouch Now Shipping!
The Perch Pouch is a new invention brought to you by Hook2Cook, to help you manage your catch of perch in the surf zone! Now we have the...
Vincent Alexander
Jun 12, 2023


Daniel Navarro Update!
As you may recall, last year we did a fundraiser to shower our member Daniel Navarro with new fishing rods, reels, braided line, lures,...
Vincent Alexander
Jun 12, 2023


Vince's Bday Catch And Cook with @Hook2Cook
We got a group chat going between Ed, Leroy, Myself, My fishing buddy Jason Hill and his wife Gabrielle. Ed picked a day June 17. “That's...
Vincent Alexander
May 14, 2023


Fishing Firsts w/ Lee Almeda 6-25-21
Today I go fishing with Lee Almeda. Lee is from Ventura. He reaaaaaally wanted to catch his first halibut from shore and he promised to...
Vincent Alexander
May 13, 2023


Striper Blitz! Tips For Striped Bass Surf Fishing
I saw some rain in the forecast, and I knew this might get some striped bass going, so I hit the beach and spent the next 7 days...
Vincent Alexander
May 11, 2023


Battlestar Tackle Workshop - Santa Barbara Fishing Club 4-28-23
I was invited to do a workshop for the Santa Barbara Fishing Club. So on 4/28/23 I drove to Santa Barbara, and we met at the harbor. We...
Vincent Alexander
May 1, 2023


Wrestling A 5 Foot Shark Out Of The Ocean With My Bare Hands
28.65. General. Except as provided in this article, fin fish may be taken only on hook-and-line or by hand. - wildlife.ca.gov This is one...
Vincent Alexander
May 1, 2023


YOU CAN FISH WEEDLESS SNAGLESS TX RIG SWIMBAITS ON ROCK BEACHES
I see so many fishermen who won’t go near the rocky beaches because they have had the negative experience of launching bait rigs into the...
Vincent Alexander
May 1, 2023


CSF UPDATES APRIL 2023
Hey California Surf Fishing! (CSF) It’s late April 2023! The water is warming up and we’re back in full effect for what we are predicting...
Vincent Alexander
Apr 26, 2023


Teaching Sarah Jean How To Texas Rig for Halibut
I'll let you in on a juicy secret. I love this chick. She's just got such a damn cool personality. She's super down to earth. She swears...
Vincent Alexander
Apr 6, 2023


Dad's Seafood Pasta White Sauce
My dad taught me this recipe when I was about 16 years old. I love to cook this and eat it because it helps me feel close to him. My...
Vincent Alexander
Apr 6, 2023


Fishing with Shrimp at Shell Beach, Pismo, CA
So in the last video, you saw me problem-solve how to hook bait onto a bait hook so you get better hooksets and land more fish. It really...
Vincent Alexander
Apr 6, 2023


Rock Fishing North Vandenberg Base with @Hook2Cook, @papaleroycookS,@MimiFishFISH
I learned so much in this episode! And so many first experiences. The beach was beautiful. And it was X many times better because these...
Vincent Alexander
Apr 5, 2023


My First Striped Bass In San Luis Obispo! FT @Hook2Cook and Omar
When I moved from Santa Barbara which is just south of point conception to San Luis Obispo which is just north of point conception I lost...
Vincent Alexander
Apr 5, 2023
bottom of page